AI Innovations in Sales and Marketing: How can businesses use AI to predict customer needs and craft marketing strategies that truly resonate? Students will dive into the fascinating world of artificial intelligence, exploring how companies use data and AI to shape today’s business landscape.
In this hands-on, 5 day course, students will get an interactive introduction to AI’s role in modern business—learning key skills to analyze data, create targeted marketing plans, and understand customer behavior. Led by experienced instructors, they’ll engage with AI techniques that bring customer data to life. By the end of the week, students will work together to create a marketing campaign for a fictional product using AI insights—an exciting capstone project to apply everything they’ve learned.
Throughout the course, students will explore:
- Data Analysis Basics: How businesses use AI to turn raw data into insights about customer needs.
- Predictive Techniques: A look into how AI helps forecast trends, guiding smarter business decisions.
- Practical AI Models: Building simple lead-scoring tools to identify top customers, a skill essential to modern marketing.
- Creative Campaign Design: Using AI insights to develop marketing ideas that connect with target audiences.
In their capstone project, students will put theory into practice by designing and presenting a marketing strategy for a fictional product. They’ll analyze data, create targeted campaigns, and use AI models to identify high-potential customers—all as if they were real-world marketing professionals. "AI Innovations in Sales and Marketing" gives students a firsthand look at how AI can drive success in business, inspiring creativity and teamwork while building foundational skills in data and AI. Parents can be confident that this program provides practical, future-focused skills to give students an early edge in a technology-driven world. Equipped with these skills, students will be ready to apply AI-driven strategies in their own ventures and future projects.
LUNCH: Students staying for full day or for both morning and afternoon sessions can bring or buy their lunch. All students will eat lunch on Campus in The Commons, a small food court.
